We train corporate sales teams to win more deals across every market — with a methodology built on strategy, not scripts. No bro culture. No clichés. Just results.
Our programs are designed for B2B organizations at every stage — SMB, Mid-Market, and Enterprise — from SDR floors to senior AEs and sales leadership.
Full-team workshops and coaching programs that elevate prospecting, discovery, objection handling, and close rates across your entire revenue org.
Learn More →One-on-one and small-group coaching for AEs navigating complex deals across SMB, Mid-Market, and Enterprise — whether you're managing short cycles or long multi-stakeholder processes.
Learn More →We audit your current process and build a custom, repeatable playbook tailored to your ICP, team structure, and revenue targets.
Learn More →Most consultants hand you a framework and walk away. We diagnose first, build custom, coach on real deals, and stay accountable to your numbers — not just our deliverables.
We listen to your calls, review your pipeline, and map where deals are dying. No assumptions — we audit the real state of your revenue org before we touch anything.
Our edge: We diagnose before we prescribe. Most coaches skip this entirely.
Based on the audit, we build a fully custom playbook tailored to your ICP, sales cycle, and team structure. Not a template. Built from scratch for your world.
Our edge: Everything is custom — we've built playbooks for Intuit, OFX, and OnTraccr. We know what works.
Workshops, live deal coaching, role plays, and objection handling — all applied to your team's actual deals and real buyers. Not hypotheticals in a boardroom.
Our edge: We coach on live pipeline. Your team improves in real time, not in theory.
We stay involved to ensure the playbook gets adopted — not shelved. We track close rates, pipeline velocity, and quota attainment so ROI is visible and accountable.
Our edge: We're accountable to your outcomes, not just our delivery. If it's not working, we fix it.
Ready to see what a
real sales engagement looks like?
B2B Growth Lab was founded by two practitioners who have spent a combined 17 years inside the trenches of SaaS sales — from BDR cold calls to closing hundreds of millions in revenue. We've held every quota, rebuilt broken processes, and trained the reps who went on to crush their numbers.
We built sales playbooks for Intuit QuickBooks, OFX, OnTraccr, and others. We know what it takes to create process that actually scales — because we've done it, not just taught it.
This isn't consulting from the outside. We've sat at your team's desks. We understand the pressure, the product complexity, and what separates a good rep from a great one. That's what we bring to every engagement.
With 8 years in SaaS sales, Razia is one of the sharpest discovery practitioners in the business. She grew from BDR to AE in just 6 months — generating over $10M in pipeline — and has consistently exceeded quota throughout her career. Her superpower is discovery: she uncovers real pain, builds urgency, and creates the business case that moves deals forward. Razia brings a deeply strategic, data-driven approach to every engagement, designing processes that don't just look good on paper but actually generate revenue.
With 9 years in SaaS sales, Saadman is a closer and a coach in equal measure. He has generated and closed significant pipeline across SMB, Mid-Market, and Enterprise — consistently finishing at the top of his teams. His discovery is thorough, his relationships run deep, and his ability to guide deals to close through genuine alignment rather than pressure is what sets him apart. Saadman has built and scaled multiple sales teams from the ground up, and brings that hands-on leadership experience directly to every client engagement.
We're practitioners first. The results below aren't from a deck — they're from our own careers and the clients we've worked with directly.
We rebuilt OnTraccr's sales process from the ground up — auditing their existing pipeline, restructuring their discovery framework, and redesigning their qualification process. The result was a measurably tighter sales motion with improved close rates within the first 60 days of implementation.
Promoted from BDR to AE in 6 months. Generated over $10M in pipeline personally. Consistently exceeded quota across 8 years in SaaS sales — with a track record built on sharp discovery and strategic pipeline management.
9 years closing deals across SMB, Mid-Market, and Enterprise. Consistently a top performer — known for building deep client relationships and a closing rate that comes from genuine alignment, not pressure tactics.
Book a no-obligation 30-minute discovery call. We'll assess where your team is and what a program could look like.